Children have impeccable timing. Any parent that has ever fully dressed their child in A Christmas Story like snow suit only to hear the dreaded words, “I have to go potty” knows that for a child time is always of the essence. We also know that when traveling with kids the time between, “I am going to throw up” and the actual act of throwing up all over everything in a two mile radius is less than a New York minute.

That’s why three creative, entrepreneurial mums created a handy solution to kid yuck including car-sickness. Enter Chuck the Yuck - a hip line of barf bags. Designed to stylishly dispose of all pregnancy and kid-related yuck, Chuck the Yuck provides parents with a handy, highly water-proof way to catch and toss it all.

So before you hear those words that make you kick yourself for not being prepared stock up on these little life savers. Your sanity and that of the passenger next to your little projectile vomiter is worth the forethought. Check them out at www.chucktheyuck.com.

A portion of all Chuck the Yuck proceeds goes to support the tireless efforts of the ALS Association. ALS (Lou Gehrig’s) is a terminal illness affecting another family every 90 minutes.

Keep the kids – Chuck the Yuck.